Buurst: Reimagining Data Storage for the Edge and Cloud World

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Vic Mahadevan, CEO
As businesses venture deeper into the world of big data—digitizing paper-based processes, files, and documents and saving them in the form of unstructured data with the aim of mining them for actionable business intelligence—there’s a pressing challenge they need to address: storage. With data growing exponentially, especially during the COVID-19 pandemic when people work from home, shop online, and use streaming media services so much more, the costs related to data storage can represent a significant part of IT budgets. Enterprises today must deal with petabytes of information and seek a more cost-effective and scalable data storage architecture to support their growth. The data deluge also highlights the importance of reliable access to data and the need for exceptional data performance.

Clearly,now is the time to think differently about storage.

When it comes to reimagining data storage, Buurst is in a league of its own. Buurst is a cloud-based storage provider operating in the AWS and Azure clouds. The company was born with a singular focus on “disrupting the traditional storage market by not selling you more storage.” In doing so, the company has developed a nimble, cost-effective data migration and performance management solution that opens new opportunities and capabilities for organizations to achieve success.

At the core, Buurst challenges the conventional model of charging organizations an additional storage fee by the gigabyte, terabyte or petabyte of data. Buurst’s new approach to cloud data storage is not just transforming the existing pricing models, but also increasing access to data with higher levels of performance and control. In order to help companies bring all of their data to the cloud in a cost-effective and easier way, Buurst charges customers based on the performance of the data rather than the volume. The company provides value by delivering data performance, without charging customers a second time for the volume of data stored in the cloud. This unique approach promises to save customers up to two-thirds of the cost of storing data in AWS or Azure storage. Buurst empowers its customers with this value through its storage management platform, SoftNAS, and data management platform, Fuusion. “With SoftNAS, you can have infinite storage and only get charged for the performance of the data application. There’s no double billing for cloud data,” says Vic Mahadevan, CEO, Buurst. “SoftNAS is well established with more than 225 customers around the world, which include small businesses, Fortune 100 companies, and everything in between.”

By leveraging SoftNAS, Buurst performs data migration to the public cloud from on-premises data centers. Not to mention, the secure migration executed by Buurst helps to obtain the frequently assessed data on the flash drive and scarcely accessed data on hard drives bringing down the cost of the entire solution. On the technology front, Buurst’s network attach storage (NAS) technology takes advantage of existing cloud storage solutions to minimize storage costs by associating data usage with appropriate storage options. Unlike native services in the cloud storage offerings, this block device is mounted as a ZFS file system and provides full POSIX support, along with NAS features like deduplication, compression, storage snapshots, and auto-tiering. Buurst’s virtual NAS also boosts I/IO and throughput for data in the cloud based on the virtual machine chosen to run SoftNAS on, as well as SmartTiers, which offers up to four levels of storage, saving customers money while exposing SSD-like data access speeds.

As an alternative to traditional storage facilities, Buurst’s storage management platform SoftNAS lets the customers lift and shift the application data to the public cloud, be it Microsoft Azure or AWS. This also allows Buurst to smartly move the data between flash drives and hard drives depending on the frequency of access. On top of that, if a customer requires scarcely accessed data stored in the hard drive, Buurst automatically shifts the data to a flash drive.

The team at Buurst also addresses the need to be flexible and scalable, which also extends to infrastructure and cloud deployments. Buurst works with worldwide system integrators like Infosys, DXC,SoftwareONE and trains them for seamlessly deploying SoftNAS as well as Fuusion.



In accordance with the tech industry, you are great or you evaporate, else you flawlessly execute or get excluded


Buurst’s ascension to success can be credited to its world-class team comprising highly experienced professionals in engineering, sales, marketing, and support. The Customer Advisory Council at Buurst takes pride in revealing that the customers love Buurst not only for its product and solutions but also for the after-sale service that it provides.What distinguishes Buurst from the rest of the providers is the fact that it scales on a worldwide network without adding an excess of salespeople on the board. “I acquired the authority of CEO in mid November, and combined the sales and marketing of the company in the very first place. Buurst is now a scale up company rather than a startup company.
As everything we do today is based on customer input, we are adding scale out capability to SoftNAS. For Fuusion, we are trying to incorporate more and more capability in terms of different verticals. Inthe tech industry, you are either great or you evaporate; you either flawlessly execute or get excluded,” mentions Mahadevan.

The Genesis and the Future

It was in 2012 when Rick Braddy, a seasoned software and information technology executive, spotted a gap in his clients’ infrastructures while overcoming the challenges of traditional on-premise storage and the high costs associated with it. With an aim to make high-performance data storage affordable, Braddy laid the foundation of SoftNAS™—enterprise-grade network attached storage (NAS) delivered as download-and-go software—to address the need for a storage software subscription model on the cloud. It was only a matter of time until SoftNAS witnessed significant growth and drew in numerous customers, who then requested a new product that will allow them to go from the edge to the cloud. Keeping this demand in mind, Braddy and his team developed Fuusion—a data management platform for data transfer and aggregationat the edge and cloud. Last year, these two products were combined under one umbrella to lay the foundation of Buurst.

To further illustrate the benefits of working with Buurst, Mahadevan cites a client success story. An Information Governance company that assists law firms, corporations, and government entities with data management and eDiscovery applications approached Buurst with a need to replace an existing manual process that was cost and time sensitive. The company sends employees to customer offices in various locations to gather data on USB sticks or other storage devices for manual entry into AWS S3 buckets. The team of experts at Buurst addressed this issue with its edge to cloud and cloud to edge solution, Fuusion. With the help of Fuusion, the company no longer sends employees to remote offices to gather data for cloud upload from a central company office. Instead, BuurstFuusion automates this process to move data securely to AWS S3 directly reducing the time and expense of a manual process. Buurst leveraged a patented transmission algorithm to achieve this transmission to AWS regardless of the latency in the network common for the company’s remote offices. The solution is also applicable for mobile offices, robots on the factory floor, electric vehicles, and any device with a sensor.

Scripting similar success stories, Buurst aims to work together with companies such as VMware, Hewlett Packard Enterprise, and others that could make the benefits of SoftNAS and Fuusion available to more clients worldwide.

Company
buurst

Headquarters
Houston, TX

Management
Vic Mahadevan, CEO

Description
Buurst is a cloud-based storage provider operating in the AWS and Azure clouds. The company was born with a singular focus on “disrupting the traditional storage market by not selling you more storage.” In doing so, the company has developed a nimble, cost-effective data migration and performance management solution that opens new opportunities and capabilities for organizations to achieve success.At the core, Buurst challenges the conventional model of charging organizations an additional storage fee by the gigabyte, terabyte or petabyte of data.

Buurst