Nasuni
Next-gen Cloud-native File Storage

Nasuni unveils brand refresh amid rapid growth

Friday, June 21, 2024

Nasuni is undergoing a website redesign, including brand messaging, visuals, and a logo refresh, driven by a fluid data concept.

Cloud file services and collaboration supplier Nasuni, which hired Asim Zaheer as its CMO in October last year, reckons the brand’s new look and feel highlights an industry shift from rigid, hardware-based NAS solutions to more fluid, software-defined storage orchestrations in the hybrid cloud era.

Zaheer said: “A brand identity is so much more than logos and colors – it’s the foundation of everything that represents a company and embodies its key values. Nasuni’s rebrand reflects a modern identity for a modern product, keeping pace with the company’s technological innovation. Additionally, this initiative encompasses the insights provided from our customers, industry experts, and top analyst firms.”

Nasuni, which is privately-owned and does not file quarterly numbers, says it has experienced rapid growth, surpassing the $100 million ARR milestone in January., now having gone past $130 million. It claims to have seen significant growth in data under management with the big three cloud providers: a 63 percent year-over-year increase in data held in Microsoft Azure; 37 percent for AWS; and 270 percent in Google Cloud. Nasuni then managed more than 170 petabytes of data inside the top three CSPs.

Velocity Partners CEO Stan Woods, who collaborated with Nasuni on the new branding, said: “A clear, compelling brand runs circles around a weak, unfocused brand every day of every week. Nasuni has combined a terrific brand story with its already strong tech advantage.”

We’re told that the high-impact, fluid design, featuring a splash of liquid, represents data that should flow freely and be securely available anywhere and anytime. The green in the fluid element is a nod to Nasuni’s legacy color palette. The hexagon serves as a visual metaphor for the strength, efficiency, and services Nasuni offers, providing a solid boundary for the ever-evolving “fluid” data.

Nasuni Announces Majority Investment Led by Vista Equity Partners at $1.2 Billion Valuation

Friday, July 12, 2024

BOSTON, -- Nasuni, a leading enterprise data platform for modern hybrid cloud environments, today announced a strategic growth investment led by Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data, and technology-enabled businesses. Vista will be joined by TCV and KKR in the new investment, which values Nasuni at approximately $1.2 billion.



The investment will build on Nasuni's strong momentum disrupting the legacy storage industry to further accelerate product innovation and commercial expansion in the global hybrid cloud market. Further terms of the transaction were not disclosed.



"At Nasuni, we care first and foremost about the success of our customers, partners, and employees," said Paul Flanagan, CEO of Nasuni. "We are maniacal about our commitment to delivering quality in every aspect of our business and interaction with our customers. This investment and our strategic partnership with Vista, TCV, and KKR will allow us to build upon that commitment, scale with purpose and continue to innovate as we look to take Nasuni to the next level."



Nasuni's success to-date includes award winning technology, top decile customer retention rates, industry leading NPS scores, and a consistent 30% growth rate in a market that is rapidly expanding with the advent of hybrid cloud and AI. Nasuni's data platform is used by over 850 companies spanning 70 countries, and is in use by some of the largest enterprises in the manufacturing, consumer goods, and energy industries.



"Nasuni's platform offers a highly differentiated approach to consolidating, protecting, and managing data at scale with performance that is critical to supporting AI applications and other high-volume data use-cases," said Martin Taylor, Co-Head of Vista's Foundation Fund and Senior Managing Director. "We are thrilled to partner with the Nasuni team as they work to help businesses optimize their expanding and complex data needs with solutions that are fast, secure, and highly cost-effective."



BofA Securities served as the exclusive financial advisor and Goodwin Proctor LLP served as legal advisor to Nasuni. Kirkland & Ellis LLP served as legal counsel to Vista and TCV. KKR is making the investment through its Next Generation Technology III Fund.

Nasuni Achieves 121% Increase in Data Under Management in Media and Advertising Sector in Past Two Years

Thursday, September 26, 2024

The Nasuni File Data Platform Drives Agile Global Collaboration, Ransomware Protection, and GenAI Preparation for Top Firms Such as 9Rooftops Marketing, TWBA, and Omnicom

BOSTON -Nasuni/a>, announced rapid growth in the media and advertising industry with a 121% increase in data under management over the last 24 months. Leading organizations in the sector such as 9Rooftops Marketing, Centaur Media, TBWA, Omnicom, Crain Communications, Quad Graphics, Multi-Color Corporation, and SGS, are modernizing their storage infrastructure and powering their growth using the Nasuni File Data Platform.

With the digital advertising industry expected to reach $965.6 billion by 2028, and content production processes becoming more complex, collaborative, and global in scale, media and advertising companies are continually looking for new ways to more efficiently produce and distribute digital content.

"Media and advertising companies require a modern infrastructure with a fluid approach to file storage," said David Grant, President of Nasuni. "Yesterday's Network Attached Storage (NAS) and backup technologies cannot keep up with today's demands. This is because they need to deliver world-class collaboration functionality to help their users quickly create and distribute content while ensuring that critical IP is protected from threats. The Nasuni File Data Platform is accelerating these firms' ability to innovate and streamline their global-level content production processes, supported by secure access for extended production teams and collaborators. These capabilities and their ability to support industry-level content innovation, using tools such as GenAI, are instrumental in our growing adoption by this sector around the world."

The Nasuni File Data Platform couples cloud-native architecture and object storage with edge performance to give these firms the efficient and secure ability to access and manage their unstructured file data while readying for the adoption of GenAI. With leading media companies actively testing content creation from GenAI tools for video, audio, and still-life assets, existing datasets need to be fully accessible to ensure optimal creativity and performance while safeguarding content against infringement of copyright and intellectual property (IP) from activities such as unauthorized deep fakes.

"9Rooftops Marketing is one of the largest integrated marketing communications agencies in the world, so we obviously have a lot of need when it comes to data management," says Jason Scott, Director of IT at 9Rooftops Marketing. "Nasuni's cloud-first, best-in-class solution was able to completely replace our traditional file storage due to its scalable cloud capacity, automatic data protection, seamless collaboration, and simple management. Now, we can operate confidently and without disruption at a global scale."

With its scalable data platform and high-speed transfer of digital assets without file size limits, Nasuni enables production teams to achieve easier external collaborations with remote and hybrid content creators across multiple locations. Extended production teams can increasingly access and share their content anywhere in real-time with near-zero latency and built-in security. Nasuni Ransomware Protection protects firms' IP held as digital assets by ensuring that file data systems can provide early warning of, and rapid recovery from, ransomware attacks.

Additionally, Nasuni has enabled media and advertising organizations to optimize value from their IT investments, as it can reduce storage costs by up to 65% compared to legacy infrastructures.

To learn more about how Nasuni is enabling media and advertising companies to improve content production processes (including GenAI adoption), drive enhanced collaboration, reduce file storage costs, and strengthen resiliency from disasters and cybercrimes, please read our customer case studies.